An application of fuzzy-logic and grey-relational ANP-based SWOT in the ceramic and tile industry

چکیده مقاله :
This paper presents a quantitative basis to analytically determine the ranking of factors through strengths,
weaknesses, opportunities, and threats (SWOT) analysis using a fuzzy multi-criteria decision-making
method known as analytic network process (ANP). The ANP approach is chosen due to its promising
capability in modelling potential dependencies among SWOT factors. This study is conducted for the
first time in a ceramic and tile industry to determine the most important influential factors affecting the
performance. Moreover, the prior mentioned presents unique factors to take into account the inherent
uncertainty of human decision making processes via fuzzy logic. The possible benefits of the presented
study are: (1) an increased level of exports in the tile and ceramic industry, (2) selecting the best
investment opportunities on valuable, inimitable, and irreplaceable resource, and (3) the formulation of
a competitive strategy on the basis of existing potentials in the company and throughout the industry.
To achieve these aims, grey-relational and fuzzy logic are utilized as well. The proposed approaches are
applied and tested for the first time on an Iranian ceramic and tile company as a case study. Finally, the
applicability of the proposed approach is investigated by obtaining and identifying the most and the least
important strategies. The results indicate that the proposed fuzzy logic and grey relational ANP-based
SWOT are highly capable and applicable approaches in providing valuable insights for strategic decisions
in the ceramic and tile industries

توضیحات تکمیلی :

مقاله ISI انگلیسی اصلی
سال انتشار:2019
فایل ISI انگلیسی اصلی ، با فرمت Pdf
تعداد صفحات فایل ISI انگلیسی اصلی: 14 صفحه

نویسندگان/توضیحات : مقاله ISI سال انتشار2019 \ Marziyeh Karimi a, Amir Hossein Niknamfar b,∗, Seyed Taghi Akhavan Niaki
تاریخ ارسال : 1397/10/22
تعداد بازدید : 928
کلمات کلیدی : SWOT analysis Fuzzy logic Grey relational Analytical network process Ceramic and tile industry Multi-criteria decision making
تعداد صفحات : 14
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